What are my options for alerting with Prefect 2.0? I guess I can create alert tasks and then call them as part of a flow on failure. Is there any plan or ability to handle that on a higher level? Such as on Cloud?

Great question! We are working on features to support it in a very convenient way. For now, here is one example of how you can configure that until then

Thanks @Anna Geller! I'll keep an eye out for that, and in the mean time will 'roll-my-own' The ability to create notifications from the Cloud UI, and so decouple alerting from ETL code, is a feature I certainly would pay for